Selected case studies
A snapshot of the kinds of outcomes we help clients achieve across search, advertising, websites, content, and reporting.
Regional service brand growth
SEO and AI Search Optimization
Lead generation acceleration
Paid Advertising
Website conversion lift
Design and Development
Multi channel launch campaign
Social and Content
Brand refresh with demand gen
Branding and Creative
Reporting clarity for leadership
Analytics and Reporting
Featured Case Study
Integrated growth campaign
How a data driven marketing approach can align traffic, leads, and conversion performance across channels.
Client
Confidential client
Industry
Professional Services
Services
SEO, paid media, landing pages, analytics
Year
2026
The challenge
The client needed stronger lead quality, clearer attribution, and more efficient spend across multiple channels. Existing campaigns generated activity, but reporting gaps made it difficult to understand which tactics were truly driving revenue.
The solution
Northbound Performance Media restructured campaign targeting, refined landing page messaging, improved conversion tracking, and built a reporting framework focused on business outcomes. The strategy connected search visibility, paid acquisition, and on site conversion optimization into one measurable system.
Results
+42%
qualified leads
-28%
cost per lead
+61%
conversion rate lift